Purplle
Founded in 2012, Purplle is a leading omnichannel beauty destination in India, offering over 1000 brands and 60,000 products to its 7 million monthly active users. Expanding in 2022, Purplle now has 6000+ offline touchpoints and 8 exclusive stores. Its private D2C brands include FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. Known for a personalized shopping experience, Purplle became India's 102nd unicorn in 2022 with backing from top investors like ADIA, Kedaara, and Sequoia Capital India.
Purplle's Impact on the Indian Beauty Market: Achievements and Growth
Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations. It has established a strong platform featuring over 1000 brands, 60,000 products, and 7 million monthly active users. Purplle expanded its reach in 2022 with 6000+ offline touchpoints and 8 exclusive stores.
Product and Brand Offerings
In addition to offering a wide range of third-party brands, Purplle has successfully scaled its private D2C brands, which include:
FACES CANADA
Good Vibes
Carmesi
Purplle
NY Bae
Personalized Shopping Experience
Purplle has built a unique and highly personalized shopping experience, both online and offline. This includes:
Creating detailed user personas
Enabling customers to test makeup
Recommending products based on personality, search keywords, and purchase behavior
Milestones and Achievements
In 2022, Purplle became India’s 102nd unicorn, marking a significant milestone in its journey. The company is backed by prestigious investors such as:
Abu Dhabi Investment Authority (ADIA)
Kedaara
Premji Invest
Sequoia Capital India
JSW Ventures
Goldman Sachs
Verlinvest
Blume Ventures
Paramark Ventures
Team and Leadership
With a robust team of over 3,000 members, Purplle is well-positioned to lead in the rapidly growing Indian beauty industry.
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Social Media
Additional Resources
By visiting these links, you can learn more about Purplle's products, services, career opportunities, and its innovative approach to the beauty industry.
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