Marketing
TECHMARKETING
Emerging Marketing Trends and Technologies: Staying Ahead of the Game
As technology advances rapidly, it's no surprise that marketing strategies and technologies are evolving just as quickly. Keeping up with these changes can be challenging, but businesses must stay ahead and remain competitive in today's digital landscape.
Sanjam Singh
3/14/20232 min read
MARKETING
Exploring the Latest Trends in Social Media Marketing and Advertising
Social media marketing and advertising have become integral to many businesses strategies. As the social media landscape evolves rapidly, businesses must stay updated with the latest trends to keep their marketing effective.
Sanjam Singh
3/10/20231 min read
LEARNINGMARKETING
5 Expert Tips to Elevate Your Marketing Strategy in 2023
Marketing is constantly evolving, and as we enter 2023, businesses can do a few things to level up their marketing game. Whether you're a small business owner or a marketing professional, incorporating these expert tips into your marketing strategy can help you stay ahead of the game and achieve your goals.
Sanjam Singh
3/9/20232 min read
MARKETING
10 Strategies of Psychological Pricing
Psychological pricing is a marketing strategy that uses pricing techniques to influence consumer behaviour and increase sales. By understanding how customers perceive prices, businesses can use psychological pricing strategies to encourage customers to buy more products.
Sanjam Singh
3/6/20232 min read
MARKETING
Maximizing Productivity with the 80/20 Rule: Applying the Pareto Principle
Maximizing Productivity with the 80/20 Rule: Applying the Pareto Principle The Pareto Principle, also known as the 80/20 rule, states that 80% of the results come from 20% of the efforts. This principle has been applied to many areas of life, including productivity. By understanding and using the Pareto Principle, you can increase your productivity and achieve more with less effort.
Sanjam Singh
3/5/20232 min read
MARKETINGTECH
5 Digital Marketing Mistakes Small Businesses Need to Avoid
Digital marketing has become crucial to promoting any business in the modern world, especially for small businesses with limited resources. However, despite the plethora of resources available, many small businesses still make common digital marketing mistakes that prevent them from achieving their marketing goals.
Sanjam Singh
3/4/20231 min read
MARKETING
Effective Advertising Strategies for Small Businesses
As a small business owner, getting the word out about your products or services is crucial to attracting new customers and increasing sales. Advertising is a powerful way to achieve this goal, but knowing where to start can be challenging when working with a limited budget.
Sanjam Singh
3/1/20232 min read
MARKETINGTECH
Digital Marketing Career Path: A Promising Choice for 2023
Choosing a career in digital marketing in 2023 can be wise for several reasons.
Sanjam Singh
2/22/20232 min read
MARKETING
How to Identify Market Opportunities: A Comprehensive Guide for Businesses
Identifying market opportunities is essential for any business to grow and thrive in a competitive environment. It is important to understand the customers' needs and wants and offer them something they are willing to pay for. A market opportunity is a gap or an unmet need in the market that a business can fulfil by providing a product or a service that meets the demand. In this blog, we will discuss how to identify market opportunities.
Sanjam Singh
2/19/20232 min read
STARTUPMARKETING
How Startups Create Effective Digital Marketing
Digital marketing has become an essential part of any modern business, and startups are no exception. However, startups often need help with unique challenges, such as limited budgets, resources, and the need to establish themselves quickly in a competitive market. To overcome these challenges, startups need to be creative and strategic in their approach to digital marketing.
Sanjam Singh
2/7/20232 min read
MARKETING
What You Need To Know About "Marketing "
Marketing refers to identifying, anticipating, and satisfying the needs and wants of customers through the creation, promotion, and distribution of products and services. It involves the creation of a value proposition, the development of a marketing mix, and the implementation of a marketing plan. In addition, marketing aims to build and maintain a customer base by creating customer loyalty and repeat business.
Sanjam Singh
1/31/20232 min read
MARKETING
LinkedIn Marketing Hacks to Grow Your Business
LinkedIn serves more people than only job seekers and professionals. You can use LinkedIn to expand your business, just like millions of professionals do daily to expand their networks and careers. This social media platform introduces you and your company to millions of links you may use to create bonds with people and other businesses to strengthen your brand.
Sanjam Singh
11/24/20225 min read
MARKETING
How Entrepreneurs Market to Audiences in Tier 2 & Tier 3 Cities
Due to increased demand from markets outside significant cities, e-commerce and m-commerce networks are gaining momentum. The significance of designing and appealing to the existing customers in Tier-2 and Tier-3 cities in India has been recognised by Indian and foreign businesses due to the quickly shifting trends in practically every consumer-based industry. Therefore, understanding how to penetrate and interact with customers in these sectors has become more crucial. This sector has a different purchasing pattern than India's urban consumers. Therefore, when choosing target markets for their company, one must consider the over 3,000+ cities that fall within the tier 2 and 3 classifications.
Sanjam Singh
11/20/20222 min read
MARKETINGSTARTUP
Do you know what a non-profit client will cost you?
Knowing your most minor profitable clients off-hand can often take time and effort. It will be easier to determine this if you do a routine and consistent profitability analysis. You can view the broad picture and evaluate facts you would not have otherwise considered if you carefully record all client contacts, from in-depth phone calls to frequent newsletters, as well as any marketing materials or other resources you spend on each customer group. Customers will keep using SaaS products long after the transaction has been made. This is because you keep giving them extra intangible services, like customer service and maintenance, while it is in their hands – usually, until they quit renewing their contract.
Sanjam Singh
11/4/20223 min read
MARKETINGLEARNING
Best 4 Free Marketing Courses
These free courses are an ideal place to begin unless you're interested in learning about marketing.
Sanjam Singh
10/25/20222 min read
MARKETING
Ecommerce vs Retail: Which Is the Better Choice for Your Business?
The question of whether retail or e-commerce is ideal for profits frequently arises. E-commerce is a business model that enables people and businesses to market their goods and services online. On the other hand, retail refers to brick-and-mortar enterprises in which individuals sell their goods or services from person to person in stores, malls, and neighbourhoods.
Sanjam Singh
10/22/20223 min read
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