Headquartered in Bengaluru, GIVA is India's leading D2C jewellery brand, specializing in exquisite collections of silver, gold, and lab-grown diamonds. Founded by IIT Delhi graduates, GIVA blends traditional craftsmanship with modern design and a commitment to using ethically sourced materials. Known for its superior quality and exceptional customer service, GIVA creates timeless pieces that celebrate life's special moments. With a growing online and physical presence, GIVA continues redefining the jewellery shopping experience, making it accessible and memorable for everyone.


5/26/20243 min read


Explore GIVA's Exquisite Collections: Silver, Gold, and Lab-Grown Diamonds

Headquartered in Bengaluru, GIVA stands as a shining beacon in fine jewellery. GIVA has rapidly become India's largest direct-to-consumer (D2C) jewellery brand, specialising in silver, gold, and lab-grown diamonds. What sets GIVA apart is its unique blend of traditional craftsmanship and modern design, its commitment to using ethically sourced materials, and its dedication to providing exceptional customer service. Known for its exquisite pieces and impeccable quality, GIVA has earned a reputation as the go-to gift choice, creating memorable moments that last a lifetime.

A Journey of Trust and Brilliance

Since its inception, GIVA has embarked on a remarkable journey, consistently aiming to bridge the gap between the convenience of online shopping and the delight of in-store experiences. This omnichannel approach has resonated with customers, allowing them to enjoy the best of both worlds. Over the past five years, GIVA's journey has been adorned with collaborations with renowned celebrities like Neha Kakkar, Shruti Haasan, Diana Penty, and Bhumi Pednekar. The brand's glow has been further amplified by the endorsement of Bollywood superstar Anushka Sharma, who serves as the brand ambassador, adding a touch of glamour and trust to GIVA's collections.

The Essence of GIVA

The name GIVA beautifully encapsulates the brand's essence. Inspired by the Sanskrit word' hill,' the GIVA rhombus symbolizes the magic of life's tiny sparkles: a twinkling eye, a warm smile, a fleeting moment of joy. This logo reflects the brand's aspiration to help customers scale their Everest, conquering their aspirations one sparkle at a time. Additionally, derived from "jeeva" (जीव), meaning life in Sanskrit, GIVA celebrates the beauty of life through its meticulously crafted jewellery pieces.

Milestones and Expansion

Born online in 2019, GIVA didn't just disrupt the fine jewellery market; it redefined it. With a digital-first approach, GIVA quickly expanded into physical stores and major e-commerce platforms like Amazon and Myntra. From opening a single Exclusive Brand Outlet (EBO) in 2022 to celebrating over 100 stores across India, GIVA's journey is remarkable. The brand's recent international expansion with its first store in Sri Lanka marks a significant milestone, underscoring its ambition to bring its sparkling creations to a global audience.

Captivating Collections

GIVA's collections, which include a wide range of silver, gold, and lab-grown diamond jewellery, are a testament to its creative brilliance and commitment to quality. The Wings of Wonder collection captures the elegance of avian beauty, blending enamel, coloured stones, and zircons to celebrate nature's vibrant colours. The Bhumi collection highlights endangered flowers with naturalistic enamelled jewellery, focusing on convertible pieces in gold-plated and rose gold finishes. For those seeking a blend of tradition and modernity, the VivaahDaSwag collection offers stunning jewellery perfect for the Great Indian Wedding, while the Cherry Pop collection, with its passion-evoking reds, embodies warmth and charm in silver, gold-plated, and rose gold.

Leadership and Vision

The success of GIVA is driven by its visionary founders. Ishendra Agarwal, an IIT Kanpur graduate, brought his technical and business acumen to create a clutter-breaking silver jewellery brand that has now expanded into gold and lab-grown diamonds. His unwavering focus on exceptional customer service and an omnichannel strategy has been instrumental in GIVA's growth. Nikita Prasad, co-founder and Creative Head leverages her background in fashion from the National Institute of Fashion Technology (NIFT) and her extensive experience in the jewelry industry to infuse meticulous attention to detail in every GIVA piece, ensuring the highest level of quality and customer satisfaction.

Commitment to Excellence

At the heart of GIVA's success is its unwavering commitment to quality and customer satisfaction. Every piece of jewellery is crafted with precision and passion, ensuring it meets and exceeds customer expectations. GIVA's dedication to innovation and excellence has established it as a well-respected name in the jewellery industry, trusted by thousands of customers. GIVA's customer service team is available 24/7 to address any queries or concerns, and the brand offers a hassle-free return policy to ensure that every customer is completely satisfied with their purchase.

As GIVA continues to expand its horizons, it remains dedicated to celebrating the beauty of life through its exquisite jewellery. With a blend of tradition, modernity, and a touch of sparkle, GIVA is not just a jewellery brand but a symbol of elegance, trust, and timeless beauty. GIVA is also committed to social responsibility, with initiatives in place to support local artisans and communities, and to promote fair trade practices in the jewellery industry.

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