Estate Dekho: Revolutionizing the Real Estate Industry with Innovation and Customer-Centricity

In the fast-paced world of real estate, a dynamic and customer-driven approach can make all the difference. Estate Dekho, a technology-focused real estate platform, has been redefining the way people engage with the property market since its launch in 2020. With an unwavering commitment to providing a seamless and customer-centric experience, Estate Dekho has managed to stand out in a highly competitive industry.

The Journey of Estate Dekho

A Customer-Centric Approach

Estate Dekho's journey began with a clear vision - to create a platform that prioritizes the needs of customers. This approach has set them apart from the start. Unlike traditional real estate practices, Estate Dekho places your requirements at the forefront of their innovation. With a strong presence in some of India's most vibrant cities, such as Hyderabad, Mumbai, Pune, Bangalore, and Delhi, Estate Dekho has made a significant impact on the real estate landscape.

Reshaping the Indian Real Estate Industry

A Booming Industry

The Indian real estate industry has been undergoing remarkable growth, transitioning from a $200 billion market in 2021 to a projected $1 trillion market by 2030. By 2025, it's estimated that this industry will contribute about 13% to India's GDP, highlighting its substantial impact on the country's economy. In the midst of this expansion, Estate Dekho has emerged as a game-changer.

Embracing Technological Disruption

Estate Dekho is at the forefront of the technology-driven disruption in the real estate industry. With a strong focus on customer-centric innovation, the platform aims to revolutionize the experience for both buyers and builders. Their seamless solutions and unparalleled services are designed to meet the evolving needs of the industry, helping them stay ahead in an ever-changing landscape.

Proven Lead Generation Strategies for Real Estate Growth

Nurturing Your Business

For those looking to expand their real estate business, Estate Dekho offers nine proven lead generation strategies. These strategies are carefully crafted to attract prospective buyers and foster business growth. With insights from experts like Sunita Singh from StartupTalky, you can explore innovative ways to entice potential buyers and take your business to the next level.

The Visionaries Behind Estate Dekho

The Faces Behind the Innovation

Ranjith Vasireddy, the founder, and Sandeep Mylavarapu, the co-founder, are the driving forces behind Estate Dekho's success. Ranjith's journey from a performance marketing company to founding Estate Dekho showcases his visionary thinking. Identifying gaps in the market and the need for effective lead generation and management, he took the bold step of creating a platform that would bridge these gaps. Sandeep, with his finance expertise, complements Ranjith's vision by leading the financial aspects of the company.

Crafting the Future - Estate Dekho's Startup Story

A Vision Realized

Estate Dekho's journey began in 2017 when Ranjith's performance marketing company saw the potential in the unorganized real estate market. Recognizing the challenges faced by both builders and buyers, they set out to create a user-friendly, technologically advanced, and reliable platform. This platform aimed to streamline the process for all stakeholders involved, revolutionizing the way real estate is bought and sold.

A Glimpse into the Vision and Mission

Defining the Path

Estate Dekho's vision and mission reflect their commitment to innovation and service excellence. Their vision is to create an unparalleled experience for builders and developers through technology and tailored services. Their mission? To provide a comprehensive business management solution and achieve true cross-vertical integration. With these guiding principles, Estate Dekho continues to reshape the real estate landscape.

Unlocking Value - Estate Dekho's Product/Service Offering

A Unique Proposition

Estate Dekho offers a unique value proposition to both buyers and builders. Buyers can receive free and instant consultations, reducing the hassle of scrolling through countless listings or dealing with brokers. Builders, on the other hand, benefit from Estate Dekho's CRM, which simplifies lead generation and management. Additionally, the upcoming AI-powered marketing tool promises to automate and simplify social media marketing efforts.

A Novel Business Model

Prioritizing Partnerships

Estate Dekho's approach to business sets them apart. Unlike traditional listing-based models, they prioritize individual project promotion and offer free consultations. This approach ensures that customers receive verified and relevant information for their property search. By combining technology with efficient lead management, Estate Dekho aims to make AI-driven marketing accessible to all, regardless of technical expertise.

Overcoming Challenges and Looking Ahead

Navigating Challenges

Estate Dekho's journey hasn't been without challenges. Financial constraints, team building, and client acquisition were all hurdles they had to overcome. Yet, their disciplined approach, faith in their product, and unwavering commitment to customer satisfaction propelled them forward. Despite being in a market dominated by big names, Estate Dekho's unique proposition and dedication allowed them to carve a niche for themselves.

A Promising Future

Scaling New Heights

Looking ahead, Estate Dekho has ambitious plans. With a recent valuation of Rs 8 crore and a team of 60 individuals, they're poised for growth. Their Digi-Marketer platform, set to launch soon, aims to automate and enhance digital marketing efforts. By expanding their team and presence across multiple cities in India, Estate Dekho is committed to disrupting the real estate and allied e-commerce market, all while remaining customer-focused.

Conclusion

Estate Dekho's journey is a testament to the power of innovation and customer-centricity in an ever-evolving industry. By reshaping the real estate experience through technology, they've managed to create a platform that benefits both buyers and builders. As they continue to grow and disrupt the market, Estate Dekho's impact on the Indian real estate industry is undeniable.