DealShare is a rapidly growing social e-commerce startup based in Jaipur, designed for multi-category consumer products. Targeting the next 500 million users in non-metro and rural areas of India, DealShare aims to capture the 'WhatsApp first' market by offering a user-friendly platform that leverages social sharing for a communal buying experience. With significant discounts and a wide product catalog, DealShare focuses on aggregating consumer demand through social virality to provide products at prices lower than wholesale rates.


6/5/20242 min read


Smart Shopping with DealShare: Understanding the Unique Value Proposition and Business Model

DealShare is a rapidly growing social e-commerce startup based in Jaipur. The platform is tailored for multi-category consumer products and aims to capture the new 'WhatsApp first' market in India. Their mission is to target the next 500 million users in non-metro and rural areas who are relatively new to online shopping and are more comfortable using mobile and social media platforms.

Key Features and Business Model
  1. Target Audience: Primarily mobile and social media users in non-metro and rural markets who have limited online shopping experience.

  2. Ease of Use: The platform is designed for simplicity, allowing users to make purchases with just a few clicks.

  3. Social Sharing: Users can buy and share deals with friends, leveraging social networks to enhance shopping experiences.

  4. Discounts and Deals: The platform offers significant discounts based on the number of people purchasing a product, promoting a communal buying experience.

  5. Demand Aggregation (C2B): Focuses on aggregating consumer demand for mass-market products through social virality, which helps in reducing operational costs.

  6. Product Catalogue: Includes a wide range of categories such as fruits and vegetables, grocery items, beauty and wellness products, baby care, pet care, fashion accessories, electronics, and home decor.

Unique Value Proposition

DealShare offers a unique retail model where customers can purchase products at prices lower than wholesale rates. This model relies on collective buying power and social influence to drive sales and reduce costs. By making the platform user-friendly and integrating social sharing features, DealShare aims to create a seamless and engaging shopping experience for users who are new to e-commerce.

Strategic Vision

DealShare’s strategic vision is to penetrate the vast untapped market of non-metro and rural India by providing an easy-to-use, social e-commerce platform that caters to the needs and preferences of these new internet users. By focusing on demand aggregation and leveraging social media, DealShare aims to revolutionize the retail market and make online shopping accessible and affordable for millions of new users.

DealShare is well-positioned to capitalize on the growing trend of mobile-first internet usage in India, especially in regions that are yet to experience the full potential of e-commerce.

Additional Resources

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